MOODY NIGHT FOG
YEAR
2025
CLIENT
Northbound Transit
CREDITS
Creative Director — Luca Derven
UX Lead — Isabella Brooks
Motion Designer — James Hughes
Description
“Moody Night Fog” reimagines the visual identity of an urban mobility brand through atmosphere and immersion. Drawing inspiration from late-night transit scenes and diffused green tones, the direction emphasizes movement, solitude, and rhythm. The digital experience mirrors this aesthetic — subtle transitions, layered depth, and restrained typography create a system that feels cinematic yet functional.
Movement is not just physical. It’s emotional.
